Food Talk Concept

A project for penguin Books, they wanted to know ‘How can we bring new life to our recipe content?’ With a team of 5 we worked on the problem for 3 weeks.

We looked at people’s relationships with food, concentrating on the target market of 18-25 year olds and found there were 4 types of cook: the Lazy, the No time, the Group cook and the Foodie. In these groups we found some comon themes, people felt cooking, in the end, was all about getting together with your friends and family - it’s an event and that people want to cook but don’t always have the time to plan ahead.

View the whole presentation.

Our solution is FoodTalk, a weekly surprise machine of recipes, with quality content brought to you by Penguin.

It’s not just a food app, it’s a mission, build up your cookbook and when you have enough, print your own. Share your successes and failures. Interact with people cooking the same meal through a new social journey where you choose which meals, tweets and pictures are relevant to you.

Watch the video to see FoodTalk in action and to admire the acting skills from the guys at HYPER ISLAND.

Completed AUGUST 2012

Work completed at HYPER ISLAND By: Katy Jackson ‎@suninthecorner, Santiago Ramos @santiagoisramos, Laura Pedroni @LauraPoni, Alex Hunting @AlHunting, Priya Ghai @PriyaGhai